Jack Reacher plans to follow the autumn sun on an epic road trip across America, from Maine to California. He doesn’t get far. On a country road deep in the New England woods, he sees a sign to a place he has never been – the town where his father was born. He thinks, what’s one extra day? He takes the detour.

At the very same moment, close by, a car breaks down. Two young Canadians are trying to get to New York City to sell a treasure. They are stranded at a lonely motel in the middle of nowhere. It’s a strange place … but it’s all there is.

Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as ‘What is the brand message?’ or ‘What is the USP?’ This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand’s potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence.

The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand’s appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands

In an age of misinformation and pseudo-science, the world is getting fatter and the diet makers are getting richer. So how do we break this cycle that’s killing us all?

Drawing on the very latest science and his own genetic research at Cambridge University, Dr Giles Yeo has written the seminal ‘anti-diet’ diet book. Exploring the history of our food, debunking marketing nonsense and toxic diet advice, and confronting the advocates of ‘clean eating’, Dr Giles translates his pioneering
research into an engaging, must-read study of the human appetite.

Inspiring and revelatory, Gene Eating is an urgent and essential book that will empower us all with the facts we need to establish healthy relationships with food – and change the way we eat.

A deep dive into the race to develop and perfect the driverless car—an innovation that promises to be the most disruptive change to our way of life since the smartphone by a veteran insider of the automotive and tech worlds

In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, titans of the old automobile industry, like General Motors, have been partnering with robust tech startups, such as Tesla and Uber, to revolutionize the way we move around the world. It’s not a question of whether the self-driving car will disrupt the automobile industry; it’s a question of when, how, and who will do it.

With the first driverless car likely to hit markets in less than ten years, Burns also looks toward the future and explains how this new technology will impact our lives—from drastically reducing our carbon footprint and eliminating 90 percent of road fatalities, to automating yet another segment of blue collar industries, putting more workers out of a job.

We are on the brink of a technological revolution that promises to fundamentally change how we interact with our world. A chronicle of the past, diagnosis of the present, and prediction of the future, Autonomy is the ultimate guide to understanding the driverless car and to navigating the revolution it sparks.

قلم حبر للإهداء من ماركة never متوفر بأشكال متعددة، يرجى تحديد الشكل المطلوب من الصور في خانة الملاحظات عند الطلب.

خمسة عشر فصولا تحكي أشهر الجرائم المروعة المحلية التي انتهت بقصاص صاحبها

أشهر الجرائم المروعة التي تعددت بين جرائم القتل والاختطاف والاعتداء والسلب والنهب والترويع وانتهت بإعدام صاحبها

الإصدار الضخم لأشهر الجرائم  المحلية المخيفة التي هزت الكويت ودول الخليج والوطن العربي