In an age of misinformation and pseudo-science, the world is getting fatter and the diet makers are getting richer. So how do we break this cycle that’s killing us all?

Drawing on the very latest science and his own genetic research at Cambridge University, Dr Giles Yeo has written the seminal ‘anti-diet’ diet book. Exploring the history of our food, debunking marketing nonsense and toxic diet advice, and confronting the advocates of ‘clean eating’, Dr Giles translates his pioneering
research into an engaging, must-read study of the human appetite.

Inspiring and revelatory, Gene Eating is an urgent and essential book that will empower us all with the facts we need to establish healthy relationships with food – and change the way we eat.

Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as ‘What is the brand message?’ or ‘What is the USP?’ This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand’s potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence.

The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand’s appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands

Jack Reacher plans to follow the autumn sun on an epic road trip across America, from Maine to California. He doesn’t get far. On a country road deep in the New England woods, he sees a sign to a place he has never been – the town where his father was born. He thinks, what’s one extra day? He takes the detour.

At the very same moment, close by, a car breaks down. Two young Canadians are trying to get to New York City to sell a treasure. They are stranded at a lonely motel in the middle of nowhere. It’s a strange place … but it’s all there is.

Nine people gather at a remote health resort. Some are here to lose weight, some are here to get a reboot on life, some are here for reasons they can’t even admit to themselves. Amidst all of the luxury and pampering, the mindfulness and meditation, they know these ten days might involve some real work. But none of them could imagine just how challenging the next ten days are going to be.

Frances Welty, the formerly best-selling romantic novelist, arrives at Tranquillum House nursing a bad back, a broken heart, and an exquisitely painful paper cut. She’s immediately intrigued by her fellow guests. Most of them don’t look to be in need of a health resort at all. But the person that intrigues her most is the strange and charismatic owner/director of Tranquillum House. Could this person really have the answers Frances didn’t even know she was seeking? Should Frances put aside her doubts and immerse herself in everything Tranquillum House has to offer – or should she run while she still can?

It’s not long before every guest at Tranquillum House is asking exactly the same question.

Combining all of the hallmarks that have made her writing a go-to for anyone looking for wickedly smart, page-turning fiction that will make you laugh and gasp, Liane Moriarty’s Nine Perfect Strangers once again shows why she is a master of her craft.

A collection of irreverent summations of more than 100 well-known works of literature, from Anna Karenina to Wuthering Heights, cleverly described in the fewest words possible and accompanied with funny color illustrations.

Abridged Classics: Brief Summaries of Books You Were Supposed to Read but Probably Didn’t is packed with dozens of humorous super-condensed summations of some of the most famous works of literature from many of the world’s most revered authors, including William Shakespeare, Charles Dickens, Emily Brontë, Leo Tolstoy, Jane Austen, Mark Twain, J.R.R. Tolkien, Margaret Atwood, James Joyce, Plato, Ernest Hemingway, Dan Brown, Ayn Rand, and Herman Melville.

From “Old ladies convince a guy to ruin Scotland” (Macbeth) to “Everyone is sad. It snows.” (War and Peace), these clever, humorous synopses are sure to make book lovers smile.

الحياة دائرة تسبح حولها دوائر اخرى في انسجام تام وكل ما يتطلبه الامر لتعكير صفو ذلك التناغم هي دائرة منها تصر على ان تكون خطا مستقيما …

The 80/20 principle is one of the great secrets of highly effective people and organizations.

Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today’s business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.

The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.

FROM ZERO TO HERO . . . YOUR SECRET MAP TO A RICH LIFE

What is your true calling and why aren’t you already living it?

Imagine if there was a map that showed you step by step how to get from where you are now to your true calling and the life you were born to live – the most brilliant, rich, fulfilling, and dazzling life you could ever dream of. You are holding in your hands such a map. HERO is the map for your life.

By following the journeys of twelve of the most successful people on the planet today, you’ll learn how to use your inner powers to overcome obstacles and to make impossible dreams come true. You’ll be inspired to find your own calling and start taking the steps toward making the life of your dreams an everyday reality.

Be the hero you are meant to be.

In this book you will come to understand that all it takes is just one thing to change your relationships, money, health, happiness, career, and your entire life. Every discovery, invention, and human creation comes from The Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power. The life of your dreams has always been closer to you than you realized, because The Power—to have everything good in your life—is inside you. To create anything, to change anything, all it takes is just one thing…THE POWER.

When you read this book, you will make many assumptions.
You will assume you are reading about a jealous ex-wife.
You will assume she is obsessed with her replacement – a beautiful, younger woman who is about to marry the man they both love.
You will assume you know the anatomy of this tangled love triangle.
Assume nothing.

Twisted and deliciously chilling, Greer Hendricks and Sarah Pekkanen’s The Wife Between Us exposes the secret complexities of an enviable marriage – and the dangerous truths we ignore in the name of love.

My First Gruffalo: The Gruffalo Puppet Book

More English books? Click here!